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| Description: | wicked-good ideas, info, news and other stuff you can use about the Records and Information Management Services Industry |
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| Yahoo offers a sitemap inclusion Wed, 31 Aug 2005 12:54:04 +0000 Thanks to Lee Oddem of Online Marketing Blog for this tip for submitting multiple urls to Yahoo for free. Normally you have to submit one URL at a time. Now, you can submit many urls at once using Yahoo’s free submission service. Basically, you create a list of all the urls you want indexed in a [...] |
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| Marketing from your world to theirs Fri, 17 Jun 2005 11:16:11 +0000 Read a great quote in Fast Company written by Wenda Millard, Chief Sales Officer, Yahoo. “People aren’t going to listen to you unless you’re part of their world.” One of the things I see so much in the marketing we do in the RIM world is that we are very much stuck in our world of shelves [...] |
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| Local Search Mon, 06 Jun 2005 11:20:25 +0000 Local advertising continues to change. In a recent article by Greg Sterling, a expert in local search advertising, he reveals some interesting statistics based on two surveys. The first one was September 2003 and the second was just recently completed. Among many other questions, we asked consumers, “In the past [...] |
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| In Memorium Fri, 03 Jun 2005 20:48:35 +0000 One of my internet marketing heroes died yesterday. Corey Rudl was killed during a race, doing someting he loved to do. Corey was one of the legends of Internet marketing and was considered among the most influential webmasters of all time. His success is often cited as a reason many online marketers entered [...] |
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| Local Search Results Keyword Tool Wed, 25 May 2005 11:20:17 +0000 There is a great tool by 5Minutesite.com for producing keyword phrases for local search. Called Generate Local Adwords & Keyword Lists, this is how you work it. Enter your zip code, the radius you want covered and then it automatically generates keywords phrases combining the numerous towns and cities that you can cut and [...] |
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| So What? Mon, 23 May 2005 12:50:12 +0000 I read a great post this morning about websites. Substitute “service” for “product” Then realize your prospect is likely saying this too. So what? So I came to this website and read about your product. You’ve given me a product description, features and benefits, and product photos, yet after reading it I still [...] |
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| This Should Be a No-Brainer, But? Tue, 10 May 2005 11:23:35 +0000 The customer list, once seen as sacred, especially when an employee leaves the company - is no longer…. unless you make it so. In a recent case in Illinois, a couple of salespeaople who left a compnay also accessed an online database where all the old compnay customer lists were held, and made [...] |
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