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| Online ad industry overview, June 30, 2010 Wed, 30 Jun 2010 15:44:21 +0000 Article continues below... June 30, 2010 - Here's a look at what's happening across the industry: Epsilon launches new customer data integration tools for tracking customer data across marketing channels. IDG says it expects the enterprise WLAN market to grow 23% in 2010 after a dip in 2009. Forrester Research sees the insatiable demand for mobile applications forcing retailers to rapidly ramp up their mobile strategies. A Gartner study predicts the wireless email user base to top 1 billion by the end of 2014. Cisco has a neato little Android-based business pad gadget. Knowledge Networks says a sizable percentage of smartphone users use their smartphones when making shopping decisions. Collective and AppNexus are teaming up on real-time advertising for brand advertisers. MediaMind and ComScore have released a study examining the effectiveness of online marketing in the entertainment vertical. Short summary: pretty effective. SDL and SapientNitro are partnering on a new multichannel communications and marketing platform with an initial focus on iPhone and other smartphones. Jivox announced earlier this month that they've achieved VPAID and VAST compliance through the IAB. We may have mentioned this in an earlier post, in which case we apologize. A Lotame study says high CTR isn't the best approach for branding campaigns. Undertone Networks adds a Google veteran to its product team. Open Text says G-20 leaders used secure social networking for summit collaboration. Deloitte sees a dip in consumer spending in May ? uh-oh. Lithium Technologies says it has launched a community app for Facebook. A fairly random Burst Media study says, essentially, people like to use their gadgets. Finally, Network Solutions has released an SEO for ecommerce product. Thus endeth today's online media and marketing briefing from Internet Ad Sales. |
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| Online ad industry overview, June 29, 2010 Tue, 29 Jun 2010 07:29:03 +0000 June 29, 2010 - Here's a look at what's happening across the industry: The CEA (Consumer Electronics Association) is tickled pink about President Obama's plan to broaden the wireless broadband spectrum in the US. So is Verizon Wireless, rather understandably. EyeWonder has a nifty new creative optimization tool for advertisers and an updated cloud-based ad platform. Apple sells a rather remarkable 1.7 million iPhone 4 models in the first three days after launch. IBM is using predictive analytics and social media to gain market insight on television programs. Email and social media marketer StrongMail has launched its campaign management application Social Studio in the UK. Mobile ad network Greystripe has updated its iPhone SDK for compatibility with iOS4. InsightExpress hires Cary Nadel as Senior Director in Custom Marketing Research. MetaCafe releases a study on online video consumption showing, surprise, growth in online video consumption. Yahoo! Has published a web content creation style guide, for some obscure reason. Online display advertising bidding platform provider DataXu has announced a new audience optimization product. Acxiom Corporation has partnered with Return Path on email marketing. Finally, Ixquick is understandably upset about an EU directive requiring search engines to store user data. That's about it for today. More insights on the internet advertising spectrum tomorrow. |
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| Online ad industry overview, June 28, 2010 Mon, 28 Jun 2010 09:36:53 +0000 June 28, 2010 - Here's a look at what's happening across the industry: Rocket Fuel Inc. has added some analytics and computer science muscle to its staff. Video ad provider Extreme Reach says it has secured $9 million in financing. Accertify says it has signed an agreement with The Carphone Warehouse for fraud prevention. Local.com has taken on Eileen Licitra as vice president, product management. Yodle picks up a Stevie Award in the category of Fastest Growing Company -- Under 2,500 Employees in The 2010 American Business Awards. Purple@Epsilon picks up five NEDMA awards. Email marketing provider ExactTarget finds consumers prefer email over Facebook and Twitter for ongoing marketing information. The Interactive Advertising Bureau (IAB) has released new quality assurance guidelines for internet advertising. mBlox has picked up two 2010 mobile messaging awards. Opera has some tips on reducing data roaming charges by using ? you guessed it ? the Opera Mini browser in your smartphone. Intel announces a debut of the Creators Project in New York. IDG sees dramatic growth in public IT cloud services. While we're on the subject, Red Hat has released some new cloud computing offerings and a new JBoss Enterprise Portal Platform. Cisco is helping Abu Dhabi ramp up its internet infrastructure. FIFA says World Cup football mania is gobbling up an hour a day of Europeans' online time. Litmus reports most marketing emails are deleted within two seconds after opening. Sounds a little slow to me. The Cannes Lions International Advertising Festival announces this year's winners. AudienceScience announces a quality data guarantee and audience validation reports. AutoTrader.com has launched an online marketing handbook for new and used vehicle dealers. Webtrends says it has launched a digital marketing incubator program. TradeDoubler Poland wins top ranking among local affiliate networks in Poland. LucidMedia is partnering with AlmondNet, BlueKai, and eXelate on online advertising data. ADTECH finds steep drops for Europeans website traffic due to World Cup football fervor. ComScore has a bunch of interesting reports: iPhone penetration in Europe low, but impact high; Top 20 Web Properties in Israel; May 2010 U.S. Online Video Rankings; and a boost for mobile navigation in the US due to increasing smartphone usage. That wraps it up for today's industry wrapup. |
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| Online ad industry overview, June 23, 2010 Wed, 23 Jun 2010 10:42:56 +0000 June 23, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 23, 2010: 90octane will present on social media integration and lead generation optimization at the upcoming Online Marketing Summit in Denver Opera Software says it has signed an agreement with Russian mobile operator MegaFon for unlimited mobile Internet connectivity. Apple brags it has sold 3 million iPads in 80 days. Not too shabby. Symantec releases its June 2010 report on spam. Football-related spam is way, way up, surprise surprise. Red Hat announces a new customer portal for Red Hat subscribers. A new study predicts federal technology and IT spending will grow to $112 billion by 2015. Direct digital marketing company Knotice says it's picked up a few retailer contracts. InsightExpress says it has partnered with Meteor Solutions on brand advertising analytics. MediaMind (formerly Eyeblaster) has appointed Jim Warner to its board of directors. iCrossing picks up two ?Best Web Site" Stevie Awards at the 2010 American Business Awards. Online display and video advertising platform brand.net says it's expanding westward. Online video ad firm Tremor Media has hired Matthew Corbin as Vice President, Global Platform Solutions. Record revenue for Q2 2010, Adobe happily reports. Zeta Interactive announces a slew of upcoming speaking engagements. Image Space Media announced earlier this month the launch of AdStart, a self-service in-image ad creation tool for advertisers. Clickable announced American Express has launched a search engine marketing manager using Clickable technology. ShopVisible announced the launch of a new mobile ecommerce platform, ShopVisible Mobile. That's about it for today! Check back tomorrow for another online advertising industry roundup from Internet Ad Sales. |
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| Online ad industry overview, June 22, 2010 Tue, 22 Jun 2010 09:16:15 +0000 June 22, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 22, 2010: Vik Chaudhary, a VP for Keynote, will be delivering a keynote of his own on end-user experience at the 2010 O'Reilly Velocity Web Performance and Operations Conference. Internet ad network Adknowledge says it has acquired CPA affiliate network Hydra Group. Omniture announces its SiteCatalyst analytics solution has been selected by Ticketmaster. Open source software provider Red Hat has launched the Red Hat Partner Center, ?an online community and resource center for Red Hat Business Partners?. Cisco takes a look at what may be holding broadband development back in Africa. Gartner sees a dramatic expansion in the worldwide market for cloud services. GoAdv CEO Salvatore Esposito comments on Google's ?inadequate content? patent, and what the implications may be for the long tail. justAd.TV announces new interactive ad technologies allowing internet ads to run on IPTV boxes. Email marketing provider GetResponse releases a study finding improved email marketing CTR with social sharing options. Pew looks at the importance of states' efforts in improving broadband expansion in the US. Video advertising network BrightRoll has released a new reporting suite which improves advertiser assessment of ROI in online video campaigns. Sitecore has a new email campaign management product, Sitecore Email Campaign Manager. PPC ad network AdSide makes it to the AlwaysOn East Top 100 (AOE100) list. Goodmail Systems finds consumers seem to like email marketing when it includes embedded streaming video. Contextual advertising player Kontera is expanding in the UK. Lotame is teaming up with OpenAmplify on sentiment analysis. Zedo comments on the pros and cons of real-time bidding. Adobe opens registration for MAX 2010 and announces new mobile Flash player, Flash Player 10.1. AdReady wins kudos from Seattle Business Magazine as one of Washington's best 100 companies to work for. Online video platform Brightcove announces a solution for delivering video to Android devices. Hitwise finds a 72% search share for Google in May, 2010. A new Zeta Interactive survey looks into the benefits and challenges of cross-channel integration in digital marketing. Mediabrands and AOL are teaming up on digital retail advertising. A survey by The National Retail Foundation finds Internet and email access are important to consumers shopping for new cell phones. Ad serving provider ADTECH announces online advertising support for Apple's iPad. Adventive, Inc. has launched a new self-serve rich media ad building solution. Network Solutions announces the start of the Landrush domain registration period for the new .CO ccTLD. Video ad company YuMe announces brand security solutions for online video advertising campaigns. Social commerce app provider Bazaarvoice has introduced a new social marketing product suite. Solbright has been named a finalist for ?Best Ad Technology Platform? at the Association of Online Publishers (AOP) Digital Publishing Awards 2010. Crystal Semantics says it will begin licensing its semantic advertising technology to ad agencies, publishers and ad networks. Maxifier, the 24/7 Real Media Open Ad Stream Optimization Module, won the Ad Technology Platform award at the AOP's Digital Publishing Awards. That's all for today. Tune in tomorrow for more updates from around the industry. |
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| Online ad industry overview, June 21, 2010 Mon, 21 Jun 2010 10:48:09 +0000 June 21, 2010 - Here's a look at what's happening in the online marketing, search engine, ecommerce and mobile advertising industries for June 21, 2010: ICANN has launched a searchable wiki to help the public keep track of its various resolutions. IDG sees an upcoming acceleration in market growth for mobile broadband. Gartner expects the number of mobile payment users to skyrocket to nearly 110 million during 2010, a big jump from 2009's 70-odd million. Travel site Expedia is hiring in a big way at its Las Vegas office. Foresight Research looks into usage of the Internet and social media in automotive marketing. While we're on the subject, ForeSee Results has added a social media metric to its analytics offerings. Microsoft is teaming with the National Cyber-Forensics and Training Alliance on online fraud and account compromise prevention. The Online Publishers Association releases new research on consumer perception in various online environments and its related impact on online marketing success. Commission Junction says it's chosen a lot more often than other affiliate marketing providers. iCrossing says it has won a major search engine marketing account for online fashion outfit ASOS. Mediapost reports that Google may be planning some sort of paid content system for primarily news publishers. Venturebeat reports big gains for Android, slumping results for Apple in mobile ad impressions. Reuters finds Facebook revenue approaching $800 million in 2009. Microsoft is suing a spammer for circumventing spam filters by creating thousands of phony email accounts and shifting spam into inboxes. Finally, Eweek says Google is improving its Google Commerce Search product offering. Tune in tomorrow for more updates from around the world of internet marketing, ecommerce and internet technologies. |
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| Online ad industry news briefs, June 18 2010 Fri, 18 Jun 2010 09:16:26 +0000 June 18, 2010 -- News briefs from across the industry: The Washington Post takes a look at a new and irritating variety of phishing scam. Mobile marketing provider iLoop Mobile says its marketing platform has been selected by Mobile Fusion. IAB lobbyists have been harrying Congress about the importance of Internet advertising. Marco Lopes has been appointed Managing Director for Latin America by the Mobile Marketing Association. PayPal is offering a bunch of cash prizes through its PayPal X Developer Challenge. Opera is out with a new beta version, 10.60 beta, that is claimed to be a good deal faster with certain JavaScript operations. IBM is releasing beta business collaboration software designed to work with Google Android. ICANN held a cryptography ceremony, of all things, to celebrate DNS root zone security. Arcane, as they themselves describe it. Oracle has a new analytics solution, Primavera P6 Analytics. They've also released NetBeans IDE 6.9 with expanded JavaFX 1.3 and OSGi support. Too many pre-orders for the Apple iPhone 4 seem to have wreaked havoc with Apple's fragile ordering systems. Oh, dear. IDC sees increasingly rapid growth in the US mobile broadband market as well as solid mainstream notebook sales. Cisco is working to improve connectivity in Vietnam and the Philippines and has launched a Smart+Connected Communities institute. They've also signed a MoU with Tencent, the top Internet services provider in China. Forrester Research expects tablets to beat notebook sales by 2012 ? that's pretty soon. The American Legislative Exchange Council is rather concerned about the FCC's plans for Internet regulation. So is something called the Alliance for Digital Equality. Pew will shortly release a report detailing state-by-state usage of stimulus funds to improve broadband. An Ernst & Young survey finds a lot of optimism within media and entertainment companies for the revenue potential of the Internet and mobile devices. |
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| IAS industry overview, June 17, 2010 Thu, 17 Jun 2010 10:42:09 +0000 June 17, 2010 -- Here's a look at what's happening in the online advertising, video advertising and web publishing industries: Peer39 announced earlier this month that the semantic advertising company will be partnering with yield optimization platform AdMeld. AdSafe Media released a quarterly analysis of the online display advertising industry early this month, with a focus on geotargeting accuracy, brand safety, ad serving and inventory transparency. Brightcove has released a whitepaper looking into the role of ecommerce in online video. IBM snaps up web analytics software company Coremetrics. A Deloitte Forensic Center study shows major e-discovery in social media forums concerns for companies. Portuguese soccer star (and current underperformer) Cristiano Ronaldo dominated US World Cup Internet searches earlier this month, according to Experian Hitwise. Icrossing announces a ?new book about personal online reputation management?. Sounds like a tricky task. Interpret LLC finds Hulu needs a subscription model in addition to its current ad-supported model if it's going to succeed. Quantcast says its ?Quantified Publisher program? has been officially certified by the Media Rating Council. RichRelevance is teaming up with CREATETHE GROUP to create ?personalized online experiences? for online retailers. A Netcraft survey puts VeriSign at the top of the global SSL marketplace with a 44.4% market share. Vizu Corporation announces a new KPMG report on challenges and opportunities within online advertising. Truveo has launched a new video browse/search app for Facebook. Email marketing platform Silverpop offers insights on how companies in the US, Australia and the UK can improve the effectiveness of their annoying email marketing campaigns. Joost announces it has been chosen to handle pre-roll video advertising and video advertising for the Demand Media network of sites, which include eHow.com, cracked.com and mania.com. Video advertising outfit TidalTV has partnered with Adap.tv, joining the Adap.tv video marketplace. comScore has released its May 2010 US search engine rankings, its ranking of the top 50 US internet properties, and calculated that the New York Times is the top online newspaper. Whee! And that about wraps it up for today's industry overview. Check back tomorrow for more choice tidbits from the world of online advertising and web publishing! |
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| IAS industry overview, June 16, 2010 Wed, 16 Jun 2010 08:55:05 +0000 June 16, 2010 -- Here's a summary of the latest industry news for Wednesday, June 16: BlueKai and Bizo are partnering on business demographics; the partnership will theoretically improve BlueKai's data auction targeting. Here's the announcement: Bizo and BlueKai Partner to Deliver High-Performance Business Data Through the BlueKai Exchange Online gaming outfit Orbis is rebranding as OpenBet Ltd, for various reasons. Link: Orbis Unveils its New Brand Identity Demand Media says it has chosen Netezza for data warehousing, analytics, behavioral analysis and whatnot to help improve its ad targeting. Link: DEMAND MEDIA SELECTS NETEZZA ANALYTIC APPLIANCE Nielsen has posted its 2015 retail forecast, taking the long view. The forecast includes some general predictions for ecommerce. Here: Nielsen Unveils Retail 2015 Forecast Ad company Pulse 360 brags that it's a finalist in the 2010 Red Herrings. Here's the announcement: Pulse 360 finalist for the 2010 Red Herring 100 North America Award ReachLocal says it's expanding into several new international markets and announces a beta 3-city launch of CRM offering Bizzy. More here: ReachLocal Announces Three-City Beta Launch of Bizzy CMS outfit Sitecore picked up a content management award at CeBIT Australia. Here's the announcement: Sitecore Takes Home Excellence in New Media Award at CeBIT Australia 2010 Tremor Media and Innovid are partnering on pre-roll video advertising. The joint offering, called vChoice iRoll, will roll out on 1500 or so sites in the Tremor Media network. More here: Partnership Makes Tremor Media the Premiere Online Video Advertising Network to Offer Innovid Technology to Advertisers with vChoice iRoll A couple weeks back, Clearspring Technologies announced a handy open sharing protocol called Oexchange. Google, Microsoft, LinkedIn are also involved. Sounds useful, particularly for the social media environment. More here: Google, Microsoft and LinkedIn Join Clearspring to Define Open Web Content Sharing Online ad network Tribal Fusion announced early this month that they've opened a new sales office in Spain. Spain is a top 5 European display ad market with heavy broadband penetration. More: Tribal Fusion Opens New Sales Office in Spain ContextWeb, operator of the ADSDAQ Ad Exchange, has announced a bunch of new interoperability initiatives for ad networks and publishers. Here they are: PubVantage And The PerformancePrice Create New Paradigm For Transparently Connecting Publishers With Ad Networks Glam Media has launched a new branded display ad serving platform, in partnership with AdMeld, Bluekai, comScore, Dynamic Logic, Eyeblaster, Pictela, Pointroll, Quantcast and SymphonyIRI Group. Announcement: Mobile advertising provider Jumptap says it's adding video to its mobile advertising lineup: JUMPTAP ADDS VIDEO TO LEADING INDEPENDENT MOBILE AD NETWORK Lotame partnered earlier this month with XA.net on audience segmenting and targeting for advertisers and agencies: Lotame and XA.net Partner to Offer Audience Segments and Targeting Capabilities to Advertisers and Agencies Traffic Marketplace has expanded its tmpSocial platform through the acquisition of social media company Social Suitcase. More info here: Social Media Unit Acquires Social Suitcase; Expands Offerings to Advertisers LinkedIn says it hit 4 million UK members earlier this month. Online display ad verification provider Adometry has joined the Undertone Verification Included program, Undertone says. Here's the announcement: Adometry Joins Undertone Networks' Verification Included Program Mobile advertising technology firm Velti has announced a mobile developer program and launched various SDKs for Android, iPhone and various others. More info here: Velti?s mobile developer program Yahoo has some insights into how well or badly parents handle children's internet security. The general result seems to be ?could do better?. Here's the rundown: Yahoo! Gives Parents a B+ for Taking Action to Protect Children Online Adify finds some gains in ad pricing for Q1 2010 on a category-by-category basis, as well as a few eCPM losses. Biggest winners are real estate, health and lifestyle segments. Summary here: Adify: Five Of 11 Ad Categories Up Big In Q1 |
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| IAS industry overview, June 15, 2010 Tue, 15 Jun 2010 09:09:54 +0000 June 15, 2010 -- Here's a look at the latest trends in internet advertising, internet security, social media and mobile internet for June 15, 2010: A Ground Truth study finds that mobile internet usage peaks quite late in the day, possibly defying some expectations. Here's the study: Mobile Internet Usage Builds Throughout the Day Keynote has announced a "mobile interactive testing environment" beta program; a suite of tools to "automate testing and verification of mobile content across thousands of mobile device profiles". More info here: Keynote Announces Beta Program for MITE 2.0 (Mobile Interactive Testing Environment) Sophos has an interesting article on clickjacking on Facebook. Nasty stuff, and surprising that Facebook's technology allows this kind of thing. Here's the link: Facebook users clickjacked by the 101 Hottest Women in the World Email marketing firm Epsilon reports increasing email open rates year-to-year for Q1 2010. Here's the data: Facebook has partnered with the PTA on educating kids, parents and teachers on Internet safety. Sounds like a good idea, and about time. More info: National PTA and Facebook Announce Partnership SIGNiX and IDology have teamed up on digital signatures, identity proof, and digital signage authentication. Rundown: SIGNiX and IDology Partner to Provide Verifiable Proof of Identity, Intent and Integrity within Digital Signatures The IAB announced the judges panel for the 2010 IAB MIXX awards, scheduled for September. They've also expanded the awards categories to reflect changes in the way internet marketing is being conducted. Here's the full info: Leaders From Across Interactive Industry Assemble to Judge IAB MIXX Awards 2010 The MMA has published a whitepaper looking into the possibilities offered by oversize ad units within the mobile marketing arena. Here's the link: New MMA Whitepaper Explores Opportunities in Oversize Ad Units Skype announced its availability on Sony Ericsson and Symbian smartphones. Oh, happy day! Link: Skype now available for Sony Ericsson Symbian smartphones Apple has announced the iPhone 4. Neat new features includes video calling, a nifty high-resolution display, a better camera, and a bunch of other cool stuff. Uh-oh. I've still got another 18 months to pay off my 3GS. Here's the release: Apple Presents iPhone 4 While we're on Apple, they've also announced a new Mac mini. Sounds nice. Here's the specs: Apple Unveils All New Mac mini Digital Element takes a look at geolocation in etailing. Expectations point to a rise in 2010 sales. More info: As Consumers' Wallets Open Up, Retailers Reach Out To Shoppers on a More Personal Level Audience Science has announced the results of a "Audience Targeting State of the Industry Survey". Seems audience targeting is increasingly a cornerstone of online advertising. Here's the survey summary: http://www.audiencescience.com/press_room/press_releases/2010/20100609.asp ChaCha is expanding westward: ChaCha Makes Three Major Sales Hires On West Coast AdMeld and Peer39 are partnering on semantic targeting and yield optimization. Here's the announcement: AdMeld and Peer39 Partner to Maximize Performance Through Semantic Targeting Amazon Web Services has boosted its large-scale data transfer capabilities. More info: Amazon Web Services Announces General Availability of AWS Import/Export for Amazon S3 Pew looks at the impact of smartphones on the workplace; an increasing trend away from the desktop toward remote servers and cloud computing. Full rundown: Smartphones expected to drive most work from the desktop to 'the cloud' The UK-based Association of Online Publishers (AOP) has released the winners of its Digital Publishing Awards. Incisive Media grabbed Best Digital Publisher. Full list: AOP Digital Publishing Awards 2010 Winners Eyeblaster is rebranding as MediaMind. Shame. Eyeblaster is a much better name. Here's a link: Eyeblaster to Rebrand Officially as MediaMind Akamai offers a new study showing - surprise - that site performance is important for travel consumers. Study findings: New Study Reveals the Impact of Travel Site Performance on Consumers |
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